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Greg Embury

Company

Kubota Tractor Corporation

Job Title

Vice President of Sales and Marketing

Location

Torrance, CA

Are you a Master or a Maverick?

Both a Master of something (defined as a leader vs a ruler) and a Maverick (defined as an individualist vs a dissident) require a common character trait and that is to have a caring nature. People that care have a more outward focus in their daily actions and this results in long term sustainable endeavors. This applies to any of life's activities not just Ag.

What is your main concern about the ag industry; currently and in the future? What keeps you up at night?

Not even coffee keeps me up at night but I am concerned about the growing disconnect between the production of food and fiber and the urban consumer. Ag leaders must educate the consumer about the realities of production in order to avoid the fear of big ag that is growing in the world.

What would you say to policy makers if you had the chance?

Food production was the first occupation of humans and must be respected for its life sustaining roll when laws are made.


What Others Have to Say

Being a Master or Maverick
Kip Tom talks about whether he considers himself a Master or a Maverick.
Watch video »

Connecting with Consumers
Chuck Shelby discusses how producers can better connect with consumers.
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On the Issues
Gregg Halverson discusses what issues about his business keep him up at night.
Watch video »