Prof. Dr. Julian Voss

Company

Agrifood Consulting GmbH

Job Title

Managing Director

Location

Goettingen, Germany

Are you a Master or a Maverick?

Leading a specialized consultancy in Germany and being a Professor for food- and agribusiness management with only 30 years makes me Master. Focusing our future helps everybody to become a master in ag.

What would you say to policy makers if you had the chance?

Feeding a steadily growing global population that is expected to reach 9 billion by 2050 is one of the key challenges facing the agribusiness sector.

How can producers better connect with consumers?

Producers should use social media and the opportunities of the web 2.0 to inform consumers about agriculture and the processing of food.

Is American agriculture ‘cutting edge’?

A lot of producers worldwide can learn from American producers - American producers might learn from European agriculture in topics of sustainability.