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Prof. Dr. Julian Voss


Agrifood Consulting GmbH

Job Title

Managing Director


Goettingen, Germany

Are you a Master or a Maverick?

Leading a specialized consultancy in Germany and being a Professor for food- and agribusiness management with only 30 years makes me Master. Focusing our future helps everybody to become a master in ag.

What would you say to policy makers if you had the chance?

Feeding a steadily growing global population that is expected to reach 9 billion by 2050 is one of the key challenges facing the agribusiness sector.

How can producers better connect with consumers?

Producers should use social media and the opportunities of the web 2.0 to inform consumers about agriculture and the processing of food.

Is American agriculture ‘cutting edge’?

A lot of producers worldwide can learn from American producers - American producers might learn from European agriculture in topics of sustainability.

What Others Have to Say

Connecting with Consumers
Chuck Shelby discusses how producers can better connect with consumers.
Watch video »

What American Farmers Can Learn
Kathy Applegate discusses what Americans can learn from other producers around the world.
Watch video »

Becoming a Master or a Maverick
Tim Richter shares his thoughts on what other producers need to know to become a master or maverick in ag.
Watch video »